Clean Beauty Destination
At The NATIVES Co we make it easy to shop across one holistic store for all your clean skincare and beauty needs. Bringing together the best homegrown and international clean beauty products in one online destination. Where clean skincare and beauty products are mindfully created and produced using ethically sourced natural and/or organic ingredients, that are non-toxic and tested on humans, not animals. At the heart of clean beauty is a core ethos where products are sourced, formulated and produced with the highest regard to our health and the environment.
Designed to complement a cleaner lifestyle our clean skincare and clean beauty products are all about creating sustainable, healthy and smart alternatives to traditional products. Eco-friendly clean beauty is high performance, often scientifically proven, luxury clean skincare, beauty and wellness. The ingredients and formulation, along with the efficacy of the product is equally important when selecting our edit of clean beauty products. From clean skincare, make-up, haircare, wellness and beyond, we offer proven and potent clean beauty products that work. Delivering real results for positive aging and graceful living.
Clean Skincare Bestsellers
A mild and velvety cleansing milk. Soothing jasmine extract with an innovative complex of 100% natural oils that facilitate makeup removal and provides a super-smooth feel allowing your skin to breathe.
Best for: gentle cleansing for all skin types, especially delicate dry, sensitive, mature and tired skin.
A feathery, nourishing formula provides suppleness and replenishes the skin while effortlessly removing make-up and daily pollution, leaving behind a petal soft complexion.
Best for: cleansing and masking in all skin types. Especially dry, congested and sensitive.
Formulated with sensitive skin in mind. Floral distillates restore the skin’s natural pH, activated charcoal, green tea extract, soothing aloe, and jojoba oil gently remove impurities and bring skin back to its natural equilibrium.
Best for: all skin types, especially suited to those with sensitive or breakout prone skin.
A rich and intensely luxurious multi-correctional cream. Scientifically formulated using B vitamins and essential Amino Acids to deeply hydrate and effectively improve the skin’s complexion in a single step.
Best For: all skin types. Beneficial for mature skin types and those that prefer cream rich in texture.
The 100% Pure Original Konjac Facial Sponge is an everyday skincare essential. Suitable for facial cleansing and gentle exfoliation in all skin types, this vegan and cruelty free sponge is a natural mixture of Konjac vegetable fibre and spring water.
Best For: a gentle and deep cleanse for all skin types
Enriched with ingredients deemed optimal for an outstanding light rehydration and post-shave effect Light Moisturiser & Aftershave Balm moisturisers the skin without creating a greasy feel and has a soothing effect on micro-wounds created by a close wet shave.
Best for: face and hands, normal to oily skin.
Eclat Extraordinaire will dramatically improve your skins hydration whilst visibility reducing wrinkles and restoring the skin's elasticity and firmness. Your skin will experience a lifting effect whilst also appearing more soothed and toned.
Best For: All skin types, well suited to addressing the first signs of aging and mature skin.
Volume: 50ml/ 1.69fl
Rose and Coriander, with Prickly Pear and Aloe Vera.
Lightweight yet intensely hydrating and nourishing face cream enriched with nutrient rich botanicals and antioxidants to moisturise and protect the skin. Readily absorbed to help skin reclaim its natural radiance. Have calm, petal soft skin every day.
Best for: daily moisturising in normal to oily skin, calms sensitive skin.
Transform dry, depleted skin with this replenishing, restorative, skin fortifying concentrate. Wild harvested and cold pressed Marula oil infuses a burst of essential fatty acids and antioxidants that mimic the lipid barrier and effortlessly absorb into skin, sealing in moisture. A noticeably supple appearance and youthful radiance is restored.
Best for: combination, dry or mature skin.
Enzymatic Glow: a multi-tasking nourishing treatment acts as a gentle brightening enzymatic exfoliator, a hydrator that visibly plumps and firms the skin, and an antioxidant-rich feast for an overall healthy glow.
Best for: exfoliating and glow in all skin types.
A skin-purifying, pore-purging powerhouse multi-tasker exfoliating scrub and mask in one. Packed full of botanical plant extracts and fruit enzymes for perfectly purified skin, enhanced radiance and refined pores.
Best For: oily, combination skin, dullness and uneven texture.
Clean Beauty is an unregulated term applied to the beauty industry movement that broadly encompasses beauty products that are sourced, formulated and produced with the highest regard to our health and the environment.
At The NATIVES Co. clean beauty products are mindfully created and produced using ethically sourced natural and/or organic ingredients, that are non-toxic and tested on humans, not animals. Our ethos encompasses a holistic approach to Clean Beauty referring to eco-friendly ingredient sourcing and manufacturing that typically encompass the three pillars of sustainability – economic, environmental, and social equity.
For us at The NATIVES Co. it’s hard to believe that any company would use an ingredient that could be potentially harmful to humans or animals, or source and manufacturer in a lab and factory that wouldn’t want to improve the living standards of the workers and their community. Clean Beauty is the future of beauty. With so many Indie Beauty Brands leading the way with ground-breaking formulations and holistic sustainability practices, we no longer have to choose between quality skincare and makeup versus natural and sustainable. It’s time you can choose to have the best of both.
By definition natural beauty products are made of 100% natural ingredients without artificial synthetics and preserved with natural ingredients that are well tolerated by the skin. Clean beauty however, can contain both natural and synthetic ingredients as it focuses on the safety of the end product and its eco-friendly and sustainable manufacturing practices.
At The NATIVES Co. we define Clean Beauty as also being synthetic ingredient free.
If you like your beauty products to be effective and high performance, non-toxic and cruelty free then clean beauty is for you. Clean beauty formulations derived from nature in the form of plant extracts, oils and butters and are free from synthetic ingredients. The right natural products feed the skin, they work with the microbiome and do not disrupt the barrier, the result is calm, clear, refined, and radiant skin. Strong skin can ward off environmental aggressors that cause premature ageing and skin concerns, strong skin is more hydrated and balanced and hydrated skin looks younger!
Products made in nature and backed by science is all we need for strong glowing skin. At The NATIVES Co. clean beauty is also high performance, often scientifically proven luxury skincare, makeup and wellness products. Many of the brands that we advocate have spent years in research and development, pioneering bio-active complexes that work. They undertake extensive clinical studies and trials and are socially, economically and environmentally conscious in delivering these incredible products.
Every time you choose a clean beauty product at The NATIVES Co. you choose products advocate for safer and healthier beauty for you and the planet. Every choice matters.
The biggest misconception is that clean beauty doesn’t work. There is still a stigma that clean beauty is a homemade blend of essential oils and some butters, and not made in a certified lab. It couldn’t be any further from the truth.
Mainstream beauty has found significantly cheaper man-made ingredients that are termed “natural like”. They are synthetic versions of various active and amazing botanicals – this is where “greenwashing” comes into play. A synthetic ingredient that acts like a natural ingredient, is still not natural. By rejecting synthetic alternatives and cheap fillers we lower the chances of skin irritations and reactions often seen in inflammation of the skin via acne, breakouts, dermatitis, and dry itchy skin.
Clean Beauty today can be both scientifically proven and more effective than its synthetic copycat. At The NATIVES Co. our expertise in both organic skincare formulation and science means we understand and respect not only the efficacy of natural ingredients but the science and genius of expertly formulated products. We believe in a holistic approach to treating the skin through our selection of all-natural products that bring multi-functional uses and in turn benefits.
We believe that a clean beauty ethos goes hand in hand with cruelty-free practises and certifications. All natural ingredients have been used for centuries, tried and tested over time they have proven restorative and revitalising benefits when expertly formulated. Nature has provided us so many alternatives to synthetic and toxic ingredients that do not require cruel animal testing to prove the safety and efficacy of an ingredient before human use. This is not the global standard but it is our standard here at The NATIVES Co.
The definition of Clean Beauty has been dirtied by brands making false or unsubstantiated claims. At The NATIVES Co. we have our own Clean Code that incorporates 4 key pillars: Clean, Green, Pure and Potent. These determine our strict standards in defining what we call Clean Beauty. This is our everyday standard that we live by, free from mainstream greenwashing and false promises.
Our Clean Code easily calls out a product’s clean attributes at a glance making it easy for you to shop with confidence whether you are looking for certified vegan to scientifically proven and everything clean and green.
There is no single list of banned ingredients to define clean beauty.
At The NATIVES Co. ingredients along with the efficacy of the product is equally important when selecting our edit of Clean Beauty. There are some synthetic ingredients that as a rule we choose to avoid altogether. Ingredients to avoid include parabens (a group of synthetic preservatives), refined petroleum (think mineral oil and paraffin), aluminium compounds, ethoxylated agents that stripe the skin and hair causing irritation and poor skin function (including PEGS used as fillers and softeners and sulfates used as a lathering agent) , formaldehyde (a notorious preservative and globally recognised carcinogen) and oxybenzone (a chemical found in sunscreens that creates a chemical reaction turing UV rays into heat on your skin).
Using our knowledge of skincare and science we’ve developed a list of ingredients we reject that includes toxic and unsafe ingredients often used in skincare, makeup and haircare products. We’ve made a conscious choice not to live with these ingredients in our products and we think, nor should you. We choose ingredients that are organic, wild-harvested, eco-cert, bio-dynamic, cruelty-free and fair trade. Safe for you and the planet.
Clean Beauty Products
For us and our clean skincare brands clean beauty is not a trend. It is a way of life. Committed to sourcing brands that go beyond the elimination of toxic chemicals as a standard, our clean beauty mantra focuses on what IS in the product and the efficiency of the formulation, not just what it leaves out.
Being honest and transparent across the board, from ingredient sourcing to business operations, together we are making “clean” the standard in beauty. Our offer includes clean beauty products that are leading the way in efficacious clean skincare, organic skincare brands that focus on plant-based vegan beauty and clean beauty brands that are pushing the boundaries on production and packaging innovation to reduce waste and protect our environment. We bring to you an offer of clean beauty brands that are committed to always doing better. Not because they must, but because they can.
Shop Clean Beauty at The NATIVES Co.
We have used our knowledge to create a list of toxic and unsafe ingredients that we can’t live with in our skincare, makeup and hair care clean beauty products. Our Clean Code talks to 4 key pillars, Clean, Green, Pure and Potent. Use our Clean Code eco-stamps to shop a product’s attributes at a glance. Defining our strict standards is paramount in ensuring only the best and most effective formulations make it to our shelves and ultimately yours.
Best Sellers Clean Cosmetics
The Au Naturale Anywhere Crème Multi-stick is a 3 -in – 1 versatile colour that nourishes the skin while infusing your cheekbones, lips and eyes with fresh, purely pigmented colour. There are no rules with is multitasking hero.
Best For: dewy, fresh, youthful flush of colour for eyes, lips and cheeks.
MOCHA - nudes and subtle shades to perfectly suit all skin tones: Dear Prudence, Soft Delay, Stormy Weather and Pony
Non-toxic Nail Polish: Ten Free, breathable and water permeable formula. Super smooth, easy to apply, and fast setting for a long-wear chip resistant finish.
Volume: 4 x 9mL
Sculpt and contour the most stunning sun-kissed complexion with this velvety rich plant-based matte bronzer. Every brush stroke delivers rich buildable pigment for a beautiful warmth and vibrancy to every skin tone.
Best For: Creating a sun-kissed warmth for a natural glow.
Volume: 11g/ .39 oz
Use All Over Colour on lips, cheeks and eyes for an endless variety of results. Creamy and versatile, these natural posts of colour glide on effortlessly and blend easily for a truly natural flush of colour.
Best For: blendable natural flush of colour for the eyes, cheeks and lips.
Volume: 5 grams
A handy stick foundation in an all-natural skin loving formula, giving your skin the benefits of a hydrating lotion without the breakouts. This formulation glides on like a nourishing crème foundation finishing to a weightless, silky powder. Skin looks airbrushed, flawless and natural.
Best for: weightless natural looking coverage.
A volumising, clean formula mascara formulated to nourish, separate and hold lashes in place all while strengthening and lengthening for dramatic results! The full hourglass shaped brush coats and curls lashes in beautiful hydration for jet black dramatic colour.
Best for: full lashes and to thicken, nourish and lengthen lashes naturally
Formulated with a sophisticated blend of ingredient this plant-based powder foundation gradually improves the skin’s appearance by restoring the look of vibrancy and luminosity. Skin looks flawless and hydrated with a weightless feel.
Best For: all skin types, in particular sensitive and reactive skin types and those looking for easy on the go application.
Volume: 12 grams