Au Naturale Cosmetics is both a brand and a cause, the product serving as physical evidence that cleaner beauty is…
Au Naturale Cosmetics is both a brand and a cause, the product serving as physical evidence that cleaner beauty is possible. The line is 100% Vegan, Cruelty-Free, Paraben Free, Non-Nano, Gluten Free and made with ethically sourced, natural ingredients.
Ashley Prange was working as a nuclear analyst in D.C. when she decided that going “au naturale” (makeup free) shouldn’t be her only way to avoid breakouts & irritation. She did her research, dubbed her coffee grinder a mineral mixer & set out to create makeup that would leave her skin as happy as it was after a week of nakedness. Her mission was to use exclusively healthy, natural & ethically sourced ingredients to develop a replacement for each and every product in her former beauty routine. Her skin’s newfound glow didn’t go unnoticed, and it wasn’t long before she had a waitlist of personalised orders from friends, family and colleagues. In 2011, Prange began her e-commerce business, Au Naturale Cosmetics. It has since evolved into both a brand & a cause responsible for starting a Clean Beauty Revolution all over the world.
AU Naturale Makeup: Redefining Clean Colour – The Standards
- Leaping Bunny Certified
- PETA Approved Cruelty Free and Vegan
- Non-Toxic
- No Synthetic Colour
- Gluten Free
- Certified Organic Ingredients
- Hand-crafted
- Paraben Free
AU Naturale Ingredient Integrity: From Farm to Face
Today Au Naturale ingredients are the building blocks of their brand. They pride themselves on transparency & integrity throughout the entire production process. Each & every ingredient found in the line is carefully grown, sourced, processed & vetted, only those who are ethically sound, factually healthy & naturally sourced making the final cut. Choosing to work with suppliers who are revolutionising their own industry like Palm Done Right, they are supporting fair trade farmers who have taken it upon themselves to create a new standard within their industry.
Au Naturale are constantly searching for ways to be cleaner, greener & higher performing. From day one, the company has been determined to provide consumers with much more than a line of healthy products.
Sustainability – 3 P’S: Production, Packaging + Performance
Each Au Naturale makeup product is handcrafted and packaged in their own lab in Green Bay, WI to provide consumers with unparalleled transparency & organic integrity. Their external packaging is done by a local company close to their lab because they believe in minimising the carbon footprint and supporting local businesses – each box is made from 100% post-consumer waste. All Au Naturale cosmetic products are shipped straight from their lab, guaranteeing your makeup is both fresh and uncompromised.
Clean customised colour crafted in AU Naturale’s own lab, free of synthetics, carmine and dyes. Unparalleled USDA organic integrity and performance. So you get full spectrum colour play with all day colour stay, made with revolutionary ingredients.
Au Naturale cosmetics is evidence to the consumer that cleaner high-performance beauty is possible. The integrity of the line will never be compromised, as it is a pivotal piece in the company’s greater political battle to demand stricter regulation of cosmetic products. In creating a line of vegan, organic, paraben free and ethical makeup, Au Naturale Cosmetics is opening consumer minds to the importance of transparency and generating demand for continued change.
