MANASI 7

Designed and developed in Stockholm by brand founder and professional make-up artist, Susanne Manasi Persson, MANASI 7 makeup is a harmonious synergy of high performance conventional beauty with the nourishing properties of natural, wild harvested and certified organic ingredients. Manasi’s professional experience as a makeup artist combined with a desire to follow a healthier lifestyle, started her mission to create beauty products that are better for us without having to compromise with premium quality or performance. The packaging, content and brand imagery focuses on natural subtle expressions rather than the overly retouched and conventional looks. Carefully considered ingredient compositions and shades deliver a luxurious sensorial feeling and high colour pay-off. Made with beneficial skin care ingredients combined with high quality colour pigments. Natural, wild harvested and certified organic ingredients extracted from minerals, wild plants and flowers harness the potency and natural effectiveness of their properties, quality, colour and scent. Nature at its best.

To achieve the highest quality possible for the collection, a manifesto was created to set the minimum requirements for the whole production cycle when creating a product or working with the Manasi 7 brand. This is called Declaration of 7. Regardless of subcontractor, all of these minimum requirements need to be followed accordingly.

MANASI 7 Manifesto: Declaration of Seven

Declaration of Seven is the foundation of values, vision, responsibilities and the core building blocks of MANASI 7, regarding uncompromising quality. The ability to live and do things consciously, in health and in balance together with creativity is the main goal. The Declaration of Seven is based on MANASI’s profound experience and knowledge.

(1)  METHOD: Slow

Small-scale production at a sustainable pace to minimize water consumption, environmental impact and waste. Nurturing and promoting a dynamic relationship between cosmetics manufacturing and organic farming.

(2)  PROMISE: Select

Curated compositions of ingredients and shades that deliver an immaculate sensory feeling, high colour pay-off and desired effect. Developed in Stockholm and made sustainably in small batches to ensure premium quality.

(3)  INGREDIENTS: Pure

Ingredients that are grown ethically, sustainably and in harmony with the environment. Free from parabens, GMOs, synthetic raw materials, mineral oil, nano, bismuth oxychloride, palm oil, silicones, citric acid, lanolin, gluten, alcohol, BHT, soy, SLS, carrageenan, canola oil, phthalates and propylene glycol. Never tested on animals.

(4)   COLLECTION: Natural

Raw materials and natural preservatives extracted from minerals, wild plants and flowers, carefully selected for their quality, colour and scent. Minimally processed, a high level of purity facilitates the preservation of natural moisturising and nourishing properties.

(5)   AESTHETIC: Simple

A conscious collection of essential multifunctional beauty products for an effortless everyday makeup routine. Designed to be used individually or mixed to create endless possibilities.

(6)   PRODUCT: Symbiotic

Merging the high performance and colour pay-off of conventional beauty products with the nourishing and healing properties of natural, wild harvested and certified organic ingredients. Carefully selected biodegradable formulas organically decomposed back into earth.

(7)   MINDSET: Contemporary

Inspired by nature and personal expression creating a timeless selection of shades, finishes and textures to promote the pleasures of organic beauty. Soft earthy tones combined with a flush of modern hues for the desired impact.

Ingredients Standard

Every natural ingredient is unique and depending on the time of the year the raw ingredients are harvested; you will get particular benefits. The ingredients are minimally processed and produced in low temperatures to preserve their moisturising and nourishing properties. Hero ingredients: certified organic and natural/wild harvested apricot kernel oil, carnauba wax, castor seed oil, shea butter, sweet almond oil, beeswax and candelilla wax. These hero ingredients feature in both organic and natural/ wild harvested formulas and provide the nourishing skin loving properties to the MANASI 7 makeup collection.

Organic Collection:

MANASI 7 organic makeup formulas contain a high percentage of certified organic ingredients. In the organic farming no toxic pesticides, herbicides, fungicides or chemical fertilizers are to be used and genetically modified organisms are not allowed. Certified organic ingredients are manufactured with environmentally friendly processes, quickly and easily biodegradable and easy to restore into the natural biological cycles. From the soil up, organic farming is better for consumers and the environment. It works with mother nature, not against it. The complete production chain must respect the principles of sustainability and of social equity.

Natural/ Wild Harvested Collection:

Natural/wild harvested formulas can refer to ingredients or its derivatives primarily gathered in nature or in the wild.  These products cannot be labelled organic because they are non-agricultural, but no toxic pesticides, herbicides, fungicides, chemical fertilisers or genetically modified organisms are used. Equally important is that natural/wild harvested also can refer to ingredients from MANASI’s selected small-scale subcontractors that do not have the capacity or economics to certify, but still follow the same high standards of those applied to organic farming.

Sustainability

The collection consists of carefully selected beauty products and contemporary shades that are made in a slow pace and an environmentally friendly way from the beginning to the end of the production cycle. Working exclusively with independent small-scale sub-contractors in their production cycles and producing in small quantities, MANASI’s waste and environmental impact is very limited. Focusing on quality ahead of quantity.

MANASI avoids virgin plastic as much as possible, offering sustainable packaging produced in a slow pace and designed to last. The concept of reduce, reuse and recycle is a viable strategy for supporting Manasi 7´s sustainability objectives and we encourage you to handle your packaging’s with care and reuse them. Reuse is a way to prevent waste from entering the waste stream and an important step towards a more sustainable way of producing beauty products.

MANASI 7 use reusable and recyclable handcrafted custom designed paper boxes. The material is high quality sustainable paper that can have extended life and is derived from wood that grows in sustainably managed forests. Save your paper box, take good care of it and fill it with jewellery or anything else of preference.

The production cycle emphasis is on minimising the environmental footprint. MANASI 7 makeup in reusable jars and compacts are made with a 40% bio sourced raw material, optimized carbon footprint and 100% recyclable. The plant-based cellulose material derived from wood that grows in sustainably managed forests, PEFC and FSC certified is combined with a mix of durable materials from renewable sources not originated from the petroleum industry. Reuse the jars and fill it with a skin balm or anything else of preference. Perfectly sized jars for travel or carrying in your handbag. Loose powder jars and mascara packaging’s are fully recyclable.