In your 30s your skin starts to reflect the complications of life. A stressful day in the office? It shows. A sleepless night with a sick child? It shows. One too many glasses of wine? Offt, that really shows. I know, I’ve hit that milestone. Our 30s is also when the first signs of skin ageing start to appear. This can include fine lines, pigmentation, and maybe even loss of volume and plumpness. So, if you’re in your 30s, it’s time to get serious about a dedicated skincare routine to help correct some of these concerns and protect your skin from further damage.
Everyone’s skincare routine will look different, but there are some products and key ingredients that if you’re wanting to maintain a healthy, youthful complexion are now non-negotiables. Besides a good cleanser and a nourishing moisturiser, consider these additions.
Antioxidants are your best friends. They fight free radicals and are something you want in your anti-ageing arsenal. Free radicals are bad news for skin. They’re responsible for breaking down collagen, resulting in wrinkling, dark spots, fine lines and slackness. Free radicals can form naturally in the body as a response to things like stress. They can also be introduced externally via pollution, sun exposure, smog, chemicals in household cleaners and cigarette smoke. In the modern world, free radicals are difficult to avoid, but antioxidants can provide great protection from them.
When it comes to skincare, vitamins C and B are some of the most popular and powerful antioxidants. Vitamin C provides daily defence against the damaging effects of free radicals, plus it boosts collagen production and can work to shift (and prevent further) pigmentation and uneven tone. Vitamin B is skincare’s best multi-tasker, it protects from environmental irritants, increases the skin’s hydration levels, refines pores, regulates oil production, brightens uneven tone, supports new cell growth and is suitable for most skin types – even sensitive skin. Making you a cuppa in bed is about the only thing Vitamin B won’t do!
An antioxidant serum or skincare product featuring one of these vitamins is a must in your day-time routine. If pigmentation from environmental impact or even hormonal changes like pregnancy are a concern, Amala’s Brighten Corrective Vitamin C Concentrate will work to fade dark spots and uneven tone, while shielding against free radicals for a brighter, more unified complexion. For skin that is reactive, inflamed or prone to oiliness, VENN’s Vitamin B Activated All-In-One Concentrate replaces your day cream and serum and will work to clarify the skin and prevent upset and inflammation from those pesky free radicals.
Vitamin B Activated All-In-One Concentrate
Ah, your 30s. Those dark under eye circles are becoming more prominent and you might be noticing fine lines around your eyes. An eye cream can significantly improve the appearance of tired, puffy eyes. You just need to use the right one. In organic skincare, eye creams aren’t formulated with the same ingredients as face moisturisers. Instead, they’re made with active extracts that have a smaller, more lightweight molecule size that can effectively address the delicate skin of the eye area. These active extracts tend to be hydrophilic, meaning they carry both water and oil compounds through the skin. This process has a visible effect soothing puffy eyes and plumping fine lines preventing them from becoming deeper wrinkles. To tackle fine lines and puffiness try Mádara Time Miracle Wrinkle Smoothing Eye Cream, and if dark circles are your worry, opt for the brightening Live Native Essential Gold Eye Balm With 23k Gold.
For those looking to make a serious investment, the bestselling Amala Powerhouse Eye Cream is clinically tested and delivers results in 12 weeks. Perfect for those looking to firm and ward off further damage, even with the luxury price tag this one will be with you through the decades!
Rejuvenate Youth-Renewing Powerhouse Eye Cream
Because 80 percent of what we call signs of skin ageing is actually sun damage, wearing sunscreen every day is your best bet for protecting collagen, preventing pigmentation and preserving your skin’s youthful appearance. Look for a broad-spectrum sunscreen like Salt And Stone SPF 50+ Face Stick as it will protect from both UVA (the skin ageing rays) and UVB (the skin burning rays). Apply it as the last step in your skincare routine before makeup and do it every single day – no matter the weather.
SPF 50+ Face Stick
A skin nourishing, 100% natural sunscreen face stick with a matte finish. This water-resistant formula glides on smoothly and sinks into the skin effortlessly offering broad spectrum UV protection combined with antioxidant and anti-inflammatory botanicals for healthy and hydrated skin.
Best for: Everyday sun protection for all skin types.
Volume: 15 grams
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