Natural Makeup that is always Cruelty Free Makeup

Carefully curated to ensure our selection only includes the best natural and organic makeup, we investigate, evaluate and test all our natural makeup brands making sure they measure up to our Clean Code standard. Bringing you honest natural makeup to enhance your natural beauty and nourish your skin. You can have clean organic makeup that is pigment rich and high performance for beautiful skin and a healthier planet.

Clean & Green

Imagery of bunnies suffering in the name of mascara is all too prevalent and so very antiquated when choosing natural makeup and cosmetics. From ingredients to final formulation our cruelty-free makeup brands have a zero tolerance for animal testing. Our cruelty- free makeup includes brands who embrace transparent cruelty-free sourcing and formulation practices as well as those that carry cruelty-free certification. You can shop cruelty free makeup at The NATIVES Co. knowing that your beauty and cosmetics products aren’t hiding a cruel ugly truth.

Plant- based vegan makeup and beegan makeup products are a priority for clean cosmetics. Focusing on natural and organic makeup ingredients that are sustainably and ethically sourced or carry  organic certifications means your beauty is not only toxin- free and safer for your skin but is also better for the environment.

Pure & Potent

Modern formulation techniques means that organic makeup and  vegan makeup products are no longer a compromise on performance or colour.  Creating high-performance natural makeup and clean cosmetics has been realised using non-toxic ingredients and without questionable ingredients such as petroleum distillates, mineral oils, synthetic waxes, silicones and even lead. Traditional ingredients that are ECOCERT mean our organic makeup is cleaner and more pure in composition, free from toxic contaminants and unsustainable environmental practices.

Taking it a step further many of our natural and organic makeup brands adopt a “skincare in makeup” ethos.  Opting to formulate high-performance makeup products from skin nourishing ingredients such as botanical extracts and seed oils that simultaneously protect and enhance the skin for a radiant complexion. No pore clogging mineral oil or occlusive silicones in these pure beauties.