The first makeup brand to go plastic neutral worldwide
In a world where beauty and ethics coalesce, finding a makeup brand that not only enhances your features but also aligns with your values is truly a treasure. Enter INIKA Organics, a beacon of conscientious beauty that has captured our hearts for reasons as profound as its innovative plant-based formulations and unwavering commitment to vegan and cruelty-free practices.
INIKA Organics stands as a testament to the marriage of glamour and responsibility, bringing the power of Mother Nature to the forefront of high-performance makeup. This brand transcends the ordinary, embodying a philosophy that believes in enhancing beauty while leaving a positive impact on the planet.
As we embark on a journey through the world of INIKA Organics, join us in celebrating beauty that goes beyond skin deep. INIKA Organics is more than a cosmetic brand; it’s a manifesto for conscious beauty enthusiasts seeking products that not only highlight their features but also align with their ethical compass. We are proud to be in partnership with this brand for reasons leant when we delved a little deeper. Read on as INIKA Organic tells us about their path to being plastic neutral……
Here at INIKA Organic, Australia’s only 100% natural, Certified Organic beauty brand, we’re constantly trying to usher in more natural, flawless and pure beauty standards.
Since our humble beginnings in 2006, we’ve been formulating cleaner beauty products, which replace those toxic silicones, chemicals and other nasties with pure, organic ingredients that enhance your natural radiance.
This quest for healthy, toxin-free beauty has helped us win over 40 awards for product excellence and innovation, including a Glamour Beauty Award in 2018, Best New Vegan Product at The ASOS Beauty Awards in 2019, and Organic Beauty Awards’ Best Skincare Brand in 2020.
We’re so humbled by these accolades, which act as proud reminders of our unwavering 100% natural (ACO COSMOS certification), Organic (ACO COSMOS ORGANIC & OFC Certified Organic), Cruelty-Free (Choose Cruelty Free AU & PETA), Halal (AFIC Halal Certified), and Vegan (Vegan Society) beliefs.
So, having finely tuned the formulas on the inside, our attention now turns to what’s on the outside, to the skin of our products, our packaging. Because the fact is, how pure and natural can we call our products if they’re encased in this problematic resource we call plastic?
In response to the plastic problem in the beauty industry INIKA Organic proudly became the world’s first plastic neutral makeup brand!
The sad truth is that the beauty industry has a frighteningly significant impact on the environment. Without realising it, hundreds of thousands of people unknowingly damage our precious planet by using beauty products that are far less than eco-friendly.
Much of the damage is caused by companies that pump their beauty products full of harsh chemicals or rely on animal-based ingredients that lead to issues like land and water degradation, biodiversity loss, acid rain, deforestation and more on a global scale.
To counteract these trends, INIKA Organic already employ the strictest natural ingredient criteria and the highest level of certifications worldwide when it comes to picking our proven, 100% natural ingredients. These small logos mean a great deal to us, and we work hard to maintain them.
But here at INIKA Organic, we’ve also long been aware of the sobering facts around plastic too, such as that:
- 350 million tonnes of plastic enter landfill yearly,
- 1 truck load of plastic enters our oceans every minute,
- And 120 billion units of beauty packaging is produced each year which makes its way into the environment and landfill.
This is unsustainable. To protect our precious planet, the very source of the finest botanicals and earth-derived minerals used to create our brand’s transparently pure products, action is required.
That’s why, in recent times, this has become our focus: to find ways to minimise our reliance on plastic, to more closely align with our sustainable philosophy, and to protect our INIKA (which means ‘little earth’ in Sanskrit) by positioning sustainable materials at the forefront.
So how did we become the world’s first plastic neutral makeup brand?
Simply put, we became leaders in sustainable beauty by embracing sustainable packaging and by tackling the plastic crisis head on.
With our end goal being to drastically reduce our plastic footprint, INIKA Organic looked at every facet of our operations and worked out how to reduce as much plastic as possible. After much analysis, we found that we could completely revamp our packaging with new earth-first packaging that looked and felt more luxurious than ever, while also being made from 90% sustainable and reused materials, such as aluminium, sugar cane, post-consumer recycled plastic, and glass.
To complement this change, INIKA Organic has been proudly certified Plastic Neutral by Waste Revolution – Australia’s leading Plastic Neutral Certification body, which is committed to helping organisations measure, reduce and offset their plastic use.
Becoming Plastic Neutral means that for every kilogram of plastic used, one kilogram is collected and recycled on their behalf that wouldn’t otherwise be. It’s a powerful way for companies to better their plastic collection and recycling, drive a circular economy, and address their plastic footprint.
To achieve this certification, we created a circular economy by funding the collection and repurposing of 4.7 tonnes of plastic into durable fence posts, which are then donated to struggling rural communities affected by natural disasters by BlazeAid and Plastic Forests, two Australian charities committed to regenerating agribusiness.
By being determined to inspire the solution in the beauty industry, our ground-breaking sustainability initiative has minimised our virgin plastic use by 84%, from 8.1 tonnes to 1.3 tonnes, and sees INIKA Organic at least five years ahead of other major beauty brands.
This substantial and sustainable shift away from plastics adds to INIKA Organic’s exemplary line-up of all-natural and organic accreditations, which together make us the highest certified natural makeup brand in the world.
At the core of our admiration for INIKA Organics lies its dedication to cruelty-free beauty. Knowing that each stroke of INIKA makeup is a step away from animal cruelty is empowering, allowing us to wear our values with pride.
Moreover, INIKA Organics redefines the makeup landscape through its commitment to vegan formulations. By harnessing the potency of plant-based ingredients, INIKA crafts makeup that not only delivers stunning results but also nurtures the skin. The brand’s innovative approach to beauty is rooted in the belief that cosmetics can be both high-performance and kind to the environment. These are our top four INIKA skin and lash enhancing formulations that are backed by rave reviews and loyal devotees.
Fans adore this compact mineral foundation for its lightweight, buildable coverage, seamlessly blending with the skin while offering a natural, radiant finish that lasts. It is super easy to apply, and you can customise the coverage from sheer to full coverage depending on the look. It looks light, never cakey and suits all ages from teen to mature skin. It doesn’t clog the pores so it’s great for combination and oily skin too.
Baked Mineral Foundation
Makeup lovers gravitate towards this liquid foundation for its luxurious texture and flawless coverage. Creating an airbrushed finish the skin-loving organic ingredients provide a radiant and nourished complexion while helping to calm redness and boost hydration in the skin. The colours are great too! The clever mineral pigments adjust to your skin tone and the shade stays true all day long even in the hot weather.
Liquid Foundation
I personally love this concealer. It’s creamy, goes on smoothly, it doesn’t dry or cake up and lasts till the end of the day. I use it on days when I choose to go foundation-free too and it brightness my undereye without the feeling I’m wearing makeup. I apply with a brush and use the warmth of my fingers to dab it around my eye area. It’s no fuss and super easy to use. This is a great concealer for dry or mature skin types as well as combination skin like mine.
Full Coverage Concealer
Beloved for its cruelty-free and vegan formula, that not only lengthens and defines lashes with remarkable precision but also conditions and strengthens them while you’re wearing it. Great for contact lenses wearers and sensitive eyes.
Long Lash Mascara
It can be super upsetting when you have loved the one foundation forever. We know. With SAINT makeup currently out of circulation INIKA foundations are a great alternative. Our Match My Makeup app will be shorty available on INIKA foundations and concealer to help you with your shade matching, In the meantime, DM us on socials or email us at [email protected] and we can assist you in finding your perfect shade.
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