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How To Choose The Perfect Serum For Your Skin

Serums supercharge your skincare routine, making it easier and faster to reach your skin goals. Bettina Tyrrell explains how to find ‘The One’ for you.  

Serums are the brawn of your beauty routine. The silky, lightweight potions contain high concentrations of active ingredients making them super effective and efficient at solving and correcting many, many, many skin woes. Fine lines, wrinkles, breakouts, dryness, dullness and pigmentation; serums can tackle concerns head-on, helping you to achieve your healthiest and most beautiful-looking skin.

An essential step in any skincare routine, a serum is best applied to just-washed, slightly damp skin (this helps with absorbency) before your face cream or oil. And in many cases, they can be applied both morning and night.

There is a huge array of serums on the market, but to land on the best one for you, a good place to start is to think about what bothers you about your skin. Serums are treatment products, so to get the most benefit from a serum you need to consider what it is you want to target. Is it that you’re noticing more fine lines? Perhaps pigmentation or uneven tone is troubling you? If there isn’t an obvious issue with your skin, but you still want to supercharge your routine with a serum, think about how you want your complexion to look (brighter, firmer, less oily?) and seek out a serum that promises to deliver on those results.

I’m assuming you’ve slipped away for a minute to give yourself a mini skin analysis in the mirror and now you’re ready to use this guide to find your perfect serum. 

Best serum for dry and dehydrated skin

Namari Elixier Botanical Treatment Serum, from $75

Oils are a brilliant antidote for dry and dehydrated complexions because they retain water levels in the skin. This serum is enriched with an elegant blend of seed oils making it the perfect treat for parched complexions. Light in texture, skin drinks in the golden liquid and is left feeling supremely supple and soft. The Elixier is safe to use while pregnant, smells divine and also works to brighten and clarify the skin. Bonus!

Best serum for dark spots, uneven tone and pigmentation

AMALA: Brighten Corrective Vitamin C Concentrate, $260

Pigmentation needs a powerhouse Vitamin C serum to lift and shift uneven tone. This high-potency formula by Amala is certainly up to the job. A strong dose of Vitamin C, a natural antioxidant, works to diminish the appearance of dark spots, pigmentation, and discolouration left behind from nasty pimples, to reveal a more even and seriously luminous complexion.

Best serum for stressed, sensitive skin and complexions prone to irritation

True Organic Of Sweden Face It Serum, $85

Sensitive types might avoid serums for fear that they’ll be too active and potent, but this nourishing formula is a dream on even the most easily irritated faces. A jack-of-all-trades blend, this serum addresses multiple concerns to achieve optimal skin health. Vitamin E repairs and soothes, antioxidant-rich Rose Hip Oil deeply penetrates to boost the skin’s moisture levels and reduce the appearance of fine lines, and balancing Thistle Oil minimises the look of pores. With its pared back ingredient list and organic composition, this is an ideal serum for all skin types.

TRUE ORGANIC of SWEDEN

Face It Serum

Original price was: $85.00.Current price is: $55.00.
Lightweight clear organic serum.

A fast-absorbing potent organic serum with a concentration of active ingredients. Truly nourishing and revitalizing, non-comedogenic, for a healthy glowing complexion.

Best For: All skin types, beneficial for blemish prone.

Volume: 30ml

Best serum for fine lines and wrinkles

Amala Skin Perfecting AHA Sleep Serum, $285

As we age our skin’s natural cell turnover process slows. This means, exposing that fresh and firmer layer of skin underneath takes longer, leaving the lacklustre ‘old skin’ on the surface. Enter Amala’s overnight serum; a cocktail of AHA fruit acids that work to gently exfoliate away dead cells to reveal a smoother and more radiant complexion by morning. This ultimate anti-ageing serum harnesses the power of pre and probiotics from Cocoa Bean to minimise inflammation, replenish collagen and increase skin firmness. Add to that GABA Amino Acids which help to relax the appearance of deeper wrinkles, and you have the closest thing to youth in a bottle.  

About Bettina

Bettina Tyrrell was the girl in the playground swapping Lip Smacker flavours, and now she is a beauty editor with words published for leading titles such as InStyleMarie ClaireThe Sydney Morning Herald and Now To Love. In between writing about her beauty trials, must-tries and triumphs, Bettina co-hosts That Beauty Podcast, a fun space for people to learn and share their experiences with skincare, cosmetics, hair and everything in between. We are truly delighted to have Bettina onboard at The NATIVES Co. sharing her fun loving style and wisdom as Beauty Editor. Subscribe to The NATIVES Co for more from Bettina and advice on the best clean beauty, makeup and wellness.

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