AMLY is the name of the ancient wildflower meadow that flourishes on AMLY’S own organic farm in the heart of the English countryside. Co-Founders Kerry Moore and Lisa Smallpeice moved there in search of a closer relationship to nature and to themselves. On discovering a source of pure mineral-rich spring water flowing beneath the meadow, enriching the plant life that grows on it, they knew they had the perfect beginnings for their, now award winning, beauty products. In homage to the meadow they called their line AMLY.
Devoted to Harnessing the Health & Beauty Giving Properties of Nature
AMLY formulations deliver in three key areas: RADIANCE, DETOX and SLEEP. AMLY skincare is clean, sustainable, cruelty-free and scientifically proven. With up to 28 pure botanicals and highly concentrated bio-actives in every product, impressive skincare benefits are guaranteed.
Each AMLY product can be used independently or incorporated into your current beauty regime. However, we are confident that once you see and feel the difference that AMLY skincare makes, you will choose to follow the 4-stage ‘AMLY effect’ routine for maximum benefit, using either products from your favourite AMLY family or from different families to suit your skin’s changing needs. We recommend reviewing the products in your AMLY routine in line with the changing seasons to ensure tailor-made optimum results.
THE AMLY EFFECT:
Cleanse + Mist + Essence + Oil/Serum/Balm
AMLY Packaging and the Environment
As well as being fully recyclable and biodegradable, AMLY’s boxes are FSC-certified, meaning that the pulp used is from managed forests. The boxes are also heavy metal free and avoid the use of harmful chlorine during the bleaching process.
AMLY use violet glass bottles and pots, which are fully recyclable, and also act as natural filters to protect the vitality and potency of the formulations.
AMLY’s Active Voice:
Britian’s Countryside – Save it with Flowers
AMLY are a brand with purpose. AMLY wildflower meadows have been allowed to flourish unchallenged for hundreds of years. The heritage of the land is of paramount importance to AMLY, and this is reflected throughout their products: in the combination of ingredients, the approach to conservation, in the partners they choose to work with. We thrive together.
AMLY support PlantLife’s “More Magnificent Meadows” project by donating 1% of sales from the Nourishing Cleansing Balm & Mask to fund the planting of wildflowers close to their hearts and yours – as their benefits are felt throughout AMLY products. These include Rough Marsh Mallow, Hoary Rock Rose, Juniper and Meadow Clary. Visit www.plantlife.org.uk
