No animal testing. Not ever.
Whether it’s skincare, makeup, haircare or your daily sunscreen, supporting cruelty free beauty has never been easier nor more in demand by the conscious and savvy beauty consumer. With science and nature working together to optimise phyto-botanical actives in a broad offering from wellbeing supplements to natural beauty products, it is hard to understand why animal testing is still so prevalent in the beauty industry. After all, no animal deserves to suffer for the sake of our vanity.
You don’t have to be a activist or a member of PETA, but we as consumers can certainly force large conglomerate beauty companies to rethink both their ingredient lists and animal testing by purchasing into brands that are transparent and honest when it comes to a cruelty-free ethos.
We think that choosing cruelty free beauty is a no-brainer. But if you are having trouble giving up your favourite beauty product despite it not being cruelty free, here are seven reasons why Cruelty-Free skincare is the NEW normal:
Animal lovers everywhere, please take a moment to consider this. It’s not just cute little mice and adorable bunnies that suffer in animal testing, our most loved domesticated breeds, think of those fury friends that keep us company and adorn us with unconditional love, can also be subjected to animal testing. From rabbits to cats and dogs, all species are subjected to synthetic chemical tests. We wouldn’t subject our own skin, eyes and sensitive areas to these chemicals, nor would we ever consider putting these chemicals on our much-loved pets, but these lab animals are kept in small cages and often end up disfigured, blinded, or sadly killed. Animal testing is NOT necessary in the beauty industry. If the demand for cruelty-free beauty products increases, animal testing will decrease, and you’ll be playing a role in the welfare of all those animals spared from a cruel fate.
Certifications such as PETA and Leaping Bunny give consumers added peace of mind when making conscious purchases. SAINT offers a range of Leaping Bunny certified natural makeup that takes clean formulations that extra step. Free of gluten, synthetic fragrances and preservatives, mineral oil and silicones the Hydrating Wet/Dry Powder Foundation brings all the benefits of skincare in makeup. Conscious animal-lovers can shop high performance colour with certainty with SAINT Eyeshadow Palettes. Leaping Bunny Certified and formulated using ECOCERT ingredients ensures these formulations only contain the purest minerals free of contaminants and by-products of non-environmentally friendly manufacturing.
Hydrating Wet/Dry Powder Foundation
As a general rule cosmetics and skincare that is tested on animals usually contain synthetic ingredients that are cheap substitutes for natural ingredients and require animal testing for both safety and efficacy. Products free of non-desirable chemicals such as parabens, sulphates and synthetic preservatives are better for your skin and do not require lengthy and cruel animal testing. Ingredients from nature have been used for centuries, there is plenty of information and data on the performance of natural ingredients and how they benefit human skin, without having to conduct animal testing.
Lash enhancing formulas are coveted for restoring the condition of lashes and brows while promoting growth but can be controversial when it comes to cruelty-free practices due to the sensitive eye area they treat. LASHFOOD is a ECOCERT certified natural lash enhancer that is both proven and cruelty-free. Lashfood Eyelash Enhancing Serum can be used on the most sensitive eyes and Lashfood Brow Serum is a turbo charged booster for stubborn over plucked brows and safe for dual purpose. It can be used on eyelashes too for those that aren’t hypersensitive.
There are so many great brands creating both cruelty-free and vegan skincare utilising high performance botanical ingredients that allow the founders and formulators to trace the lifecycle of ingredients. High performance all natural products are concentrated formulations that are free of synthetic fillers meaning a little goes a long way and you use less daily for better results.
A streamlined and effective routine reduces the vanity overload! In line with our buy better, buy less manta we love nothing more than a multi-functional beauty product that is cruelty-free and vegan. The AMLY Deep Reveal Nourishing Cleansing Balm and Mask is a dual purpose cleansing balm and nourishing balm that effortlessly removes excess oil, makeup and sunscreen and revives parched skin as a weekly treatment mask.
Australian made and owned The Jojoba Company offers cruelty-free and vegan Australian Jojoba in three sizes from beauty bag size to jumbo making it easy to carry in your makeup bag or used daily post shower. This multi-purpose oil hydrates chapped lips, revives dry cracked skin, calms redness and dehydration in the face, is ideal post shave and restores an itchy scalp and dry split ends. Due to the nutrient profile; vitamin A, D & E plus omega 6 & 9 this hypoallergenic oil is beneficial and safe for the entire family including bubs over 6 months!
With self-care vital to a healthy mind and less stress existence there is nothing more important to us here at The Natives Co. than considered and holistic beauty rituals. A weekly natural beauty mask that is cruelty-free is our guilt-free indulgence while supporting a healthy glow.
Masking need not be a chore, the benefits of a mask last for days and what’s not to love about an all-natural beauty mask that can double as a sleeping mask? VENN’s Concentrated Revitalizing Lifting Mask boosts 15 active powerful antioxidants and peptides that work to hydrate, lift and recontour even the most compromised skin. It’s cruelty-free and clinically proven. Used as pick up pre-event or regularly to reap the calming and firming benefits, simply apply a generous layer to the face, neck and decolletage just before bed…. then awaken fresh and radiant!
Concentrated Revitalizing Lifting Mask
A decadent leave-on cream mask supercharged with a concentrated series of efficacy-driven bio-actives. Formulated to visibly lift, hydrate and boost radiance in an instant, revealing a perfectly revitalized, re-contoured complexion.
Best For: Overnight mask for first signs of aging, mature skin and skin showing signs of environmental damage and stressors.
Volume: 50ml
As consumers we have the power to choose. By purchasing cruelty-free beauty you send a clear message to an industry clouded by green-washing and clever marketers that you will no longer tolerate animal cruelty. This forces the hand of these big companies to prioritise cruelty-free practices over large profits – when we all stand together, change happens. Put your money where your heart is and send the message that cruelty-free beauty is the norm, not an optional standard.
There are Indie beauty brands like that of Australian sun safe brand People 4 Ocean who take their cruelty-free practices one step further. Committed to preserving and protecting our precious marine environment, for every product you purchase P4O donates up to $1 to reef conservation projects, dedicated to reversing the damage done to our global ocean reefs. The matt texture of their Natural Sunscreen SPF 30 is ideal layered under makeup for daily protection and can be shared with the entire family.
Looking for a vegan alternative? P4O offers a Natural Vegan Sunscreen SPF 50 along with a Vegan Zinc Stick SPF50+. So much to love about this brand. Their cruelty-free sunscreens are all skin safe, marine conscious and free from harmful chemical filters.
Change doesn’t happen overnight and we certainly do not encourage waste, use the products you have and as you need to replace a product take the opportunity to make the switch into a cruelty free natural formula. It won’t be long before all your beauty products are cruelty-free – how satisfying!
Lippy and mascara is an easy switch out, and Leaping Bunny Certified SAINT cosmetics offers luxurious cosmetics that are cruelty-free. Beautifully formulated Velvet Lip Creme made with nourishing castor and sunflower oil and healing vitamin E transform even the driest lips while providing long-wear colour. If you are anything like me, I never leave the house without my mascara and cruelty-free luxury makeup brand Manasi 7 Precision Mascara offers a rich black colour that lengthens and defines while protecting lashes from breakage.
When it comes to skincare your daily moisturiser is on frequent use and protects your skin from the elements for up to sixteen hours a day. Your natural moisturiser should not only be the best you can afford but also cruelty-free. Votary offers a multi-active Natural Glow Day Cream formulated with natural plant oils and hyaluronic acid for long-lasting hydration and defence from UV and blue light damage. We love that Votary makes the extra commitment with their packaging working with a manufacturer that support the World Trust to offset any emissions produced during manufacture.
We share your concerns and align to your cruelty-free values, and this was just one of the reasons we started The NATIVES Co. You won’t find any brand or product that is not strictly cruelty free here. We vet each brand, we talk to the Founders and the Formulators, we ask the questions that matter and check each and every product so you can buy with confidence. It can be an endless quest when it comes to researching products, we know! We encourage you to read our journals, get to know our brands and even reach out to us if you need any help or just feel like a clean beauty update.
There are so many great, high performing cruelty free skincare and beauty products, leaving us with NO reason to buy products that are not cruelty-free.
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